With numerous businesses operating online these days, it is only fitting that they also market their products and services on the internet and determine feedback from clients and website visitors. In terms of internet marketing, business owners can explore various methods such as the free or paid ones or a combination of both. By utilizing as many marketing means as possible, any business organization can surely drive traffic to their websites, convert visitors to customers and earn profits moving forward.
Rasmussen College offers an Associate of Applied Science in Business Management specializing in Internet Marketing. Interested participants can pursue this program either online or on campus whichever they find convenient. Those currently working can choose the online distance learning method to avoid interruption in their work schedules. However, they can also attend classes on campus if they want to.
This associate degree program will teach students how to manage and maintain online assets including websites, email campaigns and search engine optimization. Ways to develop, execute and analyze online marketing campaigns and how to apply them as an internet marketer will also be taught. Specifically, courses that will be covered include search engine marketing, search engine optimization, pay per click advertising, budget management and evaluating web analytics. Other subjects that will be taken up are web media marketing using blogs and podcasts as well as e-commerce.
An interactive marketing training will also be provided courtesy of Market Motive. Through this training program, students will have the opportunity to learn from the experts.