Today’s commercial industry is highly competitive. Various similar products target the same number and kinds of consumers. For a product to stand head and shoulders above the rest, it should be marketed properly and effectively. Businesses need managers who know how to position a product and understand the thought process of consumers.
Benedictine University offers an accelerated online MBA program focused on Marketing. Through this program, students are given the tools to develop effective and comprehensive marketing strategies covering every stage of a product’s life cycle. Updates and changes in consumer behavioral studies, and the impact and application of technologies in market research are some of the other global marketing skills that will be taught through this program.
Further to the core courses of marketing, foundation and managerial coursework, the program also has three concentration-specific classes on key marketing components. These courses are: MBA 666 – Consumer Behavior; MBA 676 – Marketing Strategies in the Digital Age; and MBA 686 – International Marketing.
Benedictine’s accelerated online MBA in Marketing is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. Class sizes are kept small so every student receives personal attention from instructors and advisors. All classes are held online thus enabling students to schedule their studies around their personal lifestyles.
Tuition fees are highly competitive and in case financial assistance is required, various aid options such as grants, loans, scholarships and student loans have been set in place and are available to eligible students. For more information on the accelerated online MBA in Finance, contact the Benedictine University and speak with an Admissions Representative, or log on to the Benedictine University website.