Kaplan University offers the Bachelor of Science in Business Administration Program with a Career Focus Area in Marketing to students seeking careers related to selling and marketing of products and services to end users. Graduates can choose to pursue further studies through a Master’s Degree in Business Administration or Management. Another option is to enter the workforce through suitable entry-level positions such as marketing assistant, marketing manager, market research analyst or advertising consultant.

Offered through the online format, the program curriculum requirements are fulfilled through the completion of one hundred eighty (180) credit hours. Kaplan University is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. Aspiring applicants must have a high school diploma or GED equivalent.

Required Concentration Courses include International Marketing, Marketing Research or Marketing Management, Advertising in the Twenty-First Century, and Consumer Behavior. Core Courses include 100/200 Level Communication Course, 100/200 Level Mathematics Course, 200 Level Communication Course, 300/400 Level Arts and Humanities Course, 300/400 Level Physical Science Course, and 300/400 Level Social Science Course and Open Electives while Major Courses consist of Academic Strategies for the Business Professional or Pathways to Academic Success, Accounting for Non-Accounting Majors or Accounting I, Macroeconomics or Microeconomics or Global Business, Business Math, Introduction to Management , Human Resource Management or Small Business Management, Finance, Marketing, Managerial Accounting for Business Professionals, Organizational Behavior, Ethics and Legal Environment or Business Law, Business Process Management or Operations Management, Managerial Economics or Corporate Finance, Management Policy and Strategy, and Management Capstone Experience or Bachelor’s Capstone in Management.

Marketing forms an integral part of any business and is also widely used by other organizations whether governmental, non-profit or educational in nature, among others. This is the reason why graduates of this program have access to a wider range of career opportunities in various work environments. A good marketing professional is expected to identify and satisfy the customer with an end purpose of keeping them.

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