Kaplan University offers the Bachelor of Science in Business Administration with a Career Focus Area in New Media/Internet Marketing to individuals interested in learning digital media marketing. The study will cover the Web 2.0, social networking, digital customer data management, search engine and email marketing, and management systems of electronic customer relationship. The university is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools

A total of one hundred eighty (180) credit hours should be completed by students to be eligible for graduation. The program curriculum consists of Core Courses, Major Courses, Concentration Courses, and Open Electives. Core Courses include 100/200 Level Communication Course, 100/200 Level Mathematics Course, 200 Level Communication Course, 300/400 Level Arts and Humanities Course, 300/400 Level Physical Science Course, and 300/400 Level Social Science Course. Major Courses include Academic Strategies for the Business Professional or Pathways to Academic Success, Accounting for Non-Accounting Majors or Accounting I, Macroeconomics or Microeconomics or Global Business, Business Math, Introduction to Management , Human Resource Management or Small Business Management, Finance, Marketing, Managerial Accounting for Business Professionals, Organizational Behavior, Ethics and Legal Environment or Business Law, Marketing Research or Marketing Management or 300/400 Level Marketing Elective, Business Process Management or Operations Management, Managerial Economics or Corporate Finance, Management Policy and Strategy, and Management Capstone Experience or Bachelor’s Capstone in Management. Concentration Courses consist of Internet Business Fundamentals, Internet Marketing, Advertising in the Twenty-First Century, and Marketing Management.

A Master’s Degree in Business Administration or Management can be considered if advanced studies are desired after obtaining a bachelor’s degree. Some of the available job positions for graduates include marketing assistant, public relations coordinator, social media specialist, strategic communications consultant, online research coordinator, and SEO specialist. Applicants must possess a high school diploma or GED equivalent.

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