Bachelor’s Degree in Business Management – Internet Marketing (Rasmussen College)

Numerous businesses today have recognized the importance of the internet in expanding their market and attracting more clients. Many have established an online presence and have taken the necessary steps to promote their products and services to a larger audience. While there are internet savvy business owners who can market do the marketing on their own, many are utilizing third parties to do the marketing job for their organizations. This is where internet marketers prove their worth.

To be an effective internet marketer requires the right skills and knowledge of the various online marketing avenues and tools available today. A degree in Bachelor of Science in Business Management with focus on Internet Marketing can help you to achieve this goal. Rasmussen College offers this degree program which you can conveniently complete online or on campus depending on your schedule.

This particular program helps students learn about the right ways to manage and maintain online assets such as email campaigns, search engine optimization, websites and blogs. Rasmussen College is also proud to provide its students with top quality training on the latest marketing trends in cooperation with Market Motive. The team from Market Motive is composed of experts in interactive marketing so students are expected to learn from their skills and experience.

The basics in internet marketing such as search engine optimization and marketing, pay per click advertising, budget management and evaluating web analytics will be taught in this program. Specific subjects covered in this Bachelor of Science in Business Management with specialization in Internet Marketing include web media marketing, search engine marketing and e-commerce.

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