Bachelor’s Degree: BS in Marketing (Capella University)

Successfully marketing and selling a product or service is the foundation for nearly every business, resulting in demand for professionals with strong marketing skills. Because the marketing function interacts with diverse areas of the business, it can also be a strong entry point to advance a business career. Whether you’re pursuing a new career or looking to advance in your current role, our online Bachelor’s program in Marketing provides the skills to help you develop and achieve your goals.

With your Bachelor’s in Marketing from Capella, you’ll learn to apply marketing research concepts into organization situations. You’ll also acquire research, communication, marketing strategy, and project management skills necessary for effective marketing and selling. Through elective courses, you can choose to focus on the fundamentals of sales and marketing, or delve deeper into the marketing aspects of e-business.

With Capella’s Combined Bachelor’s-to-Master’s degree options, you can start building for your future by completing master’s-level credit as your earn your bachelor degree. Combined degree options are designated bachelor’s and master’s degree programs, with a set of shared master’s-level courses applied to both degrees. This enables you to save significant time and money when combining the degree options.

Common jobs with an online program in marketing include art/creative director, account representative manager, business analyst, corporate communication writer/editor or media buyer/planner. Potential workplaces include advertising agency, corporate marketing department, public relations firm, sports team or technology company.

Capella University cannot guarantee licensure, endorsement, certification, authorization, other professional credential or salary advancement. State regulations and professional credential standards vary. It is the learner’s responsibility to understand and comply with requirements for their states and professional associations. For more information on licensure, see the Licensure section on the School’s website. Enrollment restrictions and/or other restrictions may apply to certain programs. Contact Capella University for more information.

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