Kaplan University offers the Advanced Start Bachelor of Science in Information Technology with an Emphasis Area in New Media/Internet Marketing to provide students the fundamentals of conducting businesses on the Internet. The study would include strategy creation for effective advertising and techniques for marketing and management. The program allows a student to start or advance in a technology career while providing a way to specialize in the desired career choice. The university is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.

The New Media/Internet Marketing Focus Area is especially suitable for those interested in learning about digital media marketing which covers digital customer data management, management system of electronic customer relationship, email marketing, social networking, and search engine marketing, among others. A regular bachelor’s degree program requires the completion of one hundred eighty (180) credit hours representing Core Courses, Major Courses, and Emphasis Courses. Applicants should at least have a high school diploma or GED equivalent.

The Advanced Start Option is offered to associate or bachelor degree holders who are expected to finish the program within two (2) years. Required Courses include Project Management I or Managing Technological Innovation, IT Consulting Skills or Information Technology Externship, Internet Business Fundamentals or Management of Information Systems, Structured Query Language or Database Design, Bachelor’s Capstone in Information Technology, System Analysis and Design, Human Computer Interaction, Technology Infrastructure, Open Elective, Foundations of Web Design, Website Development, Fundamentals of Web Graphics, Marketing, Internet Marketing, Advertising in the Twenty-First Century, and Marketing Management. Graduates can pursue various career positions such as Internet Marketer, Web Developer, and Project Manager in an IT setting or pursue further studies through a Master’s Degree in Information Technology or Business Administration in Marketing.