The Bachelor of Science in Information Technology with a Concentration in New Media/Internet Marketing is offered by Kaplan University to individuals seeking career advancement in the information technology field specifically in creating Internet marketing campaigns. Graduates can pursue job positions as Internet marketer, web developer and project manager in an IT setting.

The program requires the completion of one hundred eighty (180) credit hours. The curriculum courses provide learning in Internet-based business, Internet marketing, marketing management, web design and web graphics. Graduates are expected to have the necessary IT skills required for developing hardware and software solutions.

Required Core Courses include 100/200 Level Communication Course, 100/200 Level Mathematics Course, 200 Level Communication Course, 300/400 Level Arts and Humanities Course, 300/400 Level Physical Science Course, and 300/400 Level Social Science Course. Major Courses include Academic Strategies for the IT Professional, Introduction to Website Development, Foundations in Information Technology, Foundations of Programming Using Visual Basic, 100/200 Level Major Electives, 200 Level Mathematics Course, Operating System Concepts or Technology Infrastructure, Project Management, System Analysis and Design, 300/400 Level Major Electives, and Bachelor’s Capstone in Information Technology. Emphasis Course Requirements consist of Website Development, Fundamentals of Web Graphics, Marketing, Internet Business Fundamentals, Internet Marketing, Advertising in the Twenty-First Century, and Marketing Management. New media/Internet Marketing Focus Area is offered under the Applied Technology Track.

Applicants should have a high school diploma or an equivalent GED. The university is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.

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