Marketing is an important function in today’s business environment. With the proliferation of new products and services and the increase of competitors in every industry, businesses and other organizations need strong marketing professionals to promote their products and services and stand out from the crowded marketplace.
You can learn the marketing skills needed to help companies by enrolling in an online marketing degree program. These programs will teach you the process by which companies provide value to customers. You will learn research skills to identify customer needs and wants. You will learn how to understand, interpret, and predict consumer behavior. You will be trained to develop plans that promote products across various marketing channels.
Marketing is a very broad industry with many different occupations to choose from. As a marketing grad, you may find yourself working in various departments including sales, public relations, advertising, online sales, promotions, and customer service. Common job titles include account executive, sales analyst, brand manager, product manager, market research analyst, and sales representative.
After gaining some experience, you may be able to advance in the field and land a better paying job with more responsibilities. For example, you could become marketing manager of a mid-sized business or oversee several departments in a large company. Or you could supervise a sales team as a sales manager.
Income varies greatly depending on location, responsibilities, and size of the organization. However, the best marketers command high salaries because they can make a big impact to the profits of a business.