Working in the marketing field is very challenging yet rewarding at the same time. This is one area of business that requires appropriate leadership and communication skills as you are given the opportunity to deal with companies and people. Competition is stiff in this field but if you are able to show your unique skills and are committed to staying long in the company, you can succeed in your job.
For those holding positions in the management level and have earned a master’s degree already, you can still pursue further studies by obtaining a doctoral degree in marketing. Northcentral University offers a Doctor of Philosophy in Business Administration degree program with focus on Marketing. This is offered in an online format and therefore very ideal for professionals who want to continue their work and pursue their advanced studies at the same time.
This marketing specialization focuses on the management and research aspects. Specifically, it covers the life cycle of a product for both domestic and international marketing. It also teaches students the strategies involved in creating a systematic, ethical and legal approach to marketing practices and research theory.
Courses involved in this doctoral program are on strategic service marketing, sales force management, advanced business statistics, customer relationship management strategies, research methods and designs, advertising and promotion strategies, qualitative and quantitative methods, advanced ethical and legal cases and applications in marketing as well as consumer behavior theory and practice. Through these courses, learners will have the opportunity to obtain knowledge on the changes in the advertising and promotion processes as a result of the transformations taking place in the industry, business operations and consumer behaviors.