Top 10 Online Marketing Degree Programs

Marketing is one of the key skills in today’s global marketplace. Companies need effective marketers to promote their products and services and grow their market share.

A marketing degree can give you the skills to succeed in this important field and get a good job. As a marketing major, you gain knowledge on relevant topics such as branding, social media, market research, sales, public relations, and advertising.

If you’re a busy adult, it may be difficult to enroll in classes at a traditional school. Fortunately, there are reputable online schools that offer online degrees. These flexible degrees allow you to set your own schedule for going to class and working on assignments. You don’t have to disrupt your work or family commitments. Also, you save time because you don’t have to commute to a campus.

You should enroll in a good school to get an education that prepares you to succeed in the workplace. To help you with your search, we evaluated the degree programs of online colleges and universities and chose the best online marketing degrees. We chose these programs based on several factors including tuition cost, special features, reputation, and accreditation.

Accreditation is an especially important factor because it affects your job search and advancement opportunities. There are two types of accreditation, regional and national. Regional accreditation is preferred because it is recognized by more employers. Also, credits earned from regionally accredited schools transfer more easily than credits from nationally accredited schools. Because of these things, each of our top degrees come from schools with regional accreditation.

Here are our top online degree programs in marketing:

 

MBA in Marketing (Grand Canyon University)

Regional Accreditation: North Central Association of Colleges and Schools

If you want an online marketing degree with an entrepreneurial focus, consider joining the online MBA program with a Marketing emphasis at Grand Canyon University.

Grand Canyon’s business school, Ken Blanchard College of Business, helps students develop and nurture an entrepreneurial spirit. The school was recognized as a top five online school for entrepreneurs by Fortune. Successful entrepreneurs exhibit qualities that would be wise for marketers to emulate. Entrepreneurial qualities such as creativity, risk taking, and discipline can help you create effective marketing campaigns.

Grand Canyon was ranked 7th in the online school rankings of Online Education Database (OEDb). Also, OEDb recognized the school’s small classes. Grand Canyon tied for 4th in its student-faculty ratio rankings with a ratio of 13 to 1.

This degree is accredited by ACBSP, one of the top accrediting agencies for business degrees.

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MBA in Marketing (Northeastern University)

Regional Accreditation: New England Association of Schools and Colleges

Northeastern University has a great business school that offers an online MBA in Marketing. The College of Business Administration at Northeastern holds accreditation from AACSB, the top accreditor of business programs. Also, the school ranked in the top 100 business schools according to US News & World Report.

The degree program is 17 courses long. You take 12 core courses to give you a solid foundation in important business topics such as global competition, ethics, value creation, technology, accounting, and entrepreneurship.

For the Marketing concentration, you choose five marketing courses as electives. You can choose from seven courses including Marketing in Service Sector, Digital Marketing, Brand and Advertising Management, and New Product Development.

Upon graduation, you can apply for positions in fields like direct response marketing, market research, advertising management, and promotion management.

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Associate of Business Administration in Marketing (Baker College Online)

Regional Accreditation: North Central Association of Colleges and Schools

Baker College Online makes our list because of its low tuition rate. The school offers an online Associate of Business Degree in Marketing. 93 hours are required to graduate.

This degree is designed to prepare you for a variety of positions, not only in marketing, but also in sales, customer service, wholesale distribution, retailing, advertising, and purchasing. Course highlights include Principles of Marketing, Consumer Behavior, Advertising, and Work Experience Project.

Not only does Baker College Online have reasonable tuition costs, but it is also accredited by a top business accreditor. The school is accredited by the International Assembly for Collegiate Business Education (IACBE), one of the three business accrediting agencies recognized by the Council for Higher Education Accreditation (CHEA).

Baker College is a popular school with more than 43,000 students worldwide.

 

Associate of Science in Business Administration – Marketing (New England College of Business)

Regional Accreditation: New England Association of Schools and Colleges

We like New College of Business (NECB) because of its low cost and singular focus in the business field. NECB only offers business degrees, so it can provide a better education than schools who have programs in other fields.

The school offers an online Associate of Science in Business Administration with a concentration in Marketing. This degree goes over customer relationships, consumer behavior, public relations, and advertising to give you a solid foundation of basic marketing concepts.

20 courses are required to graduate.

NECB offers a demo course so you can try out online learning and see if it is suitable for you.

 

Bachelor of Business Administration in Marketing (UMassOnline)

Regional Accreditation: New England Association of Schools and Colleges

UMassOnline was the top online school in our rankings so it comes as no surprise that its bachelor degree in marketing is a top degree.

UMassOnline offers an online Bachelor of Business Administration (BBA) in Marketing through its Amherst Isenberg School of Management. This business school is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB is the most prestigious accreditor worldwide for business degrees. Its accredited schools include institutions such as Harvard and Yale.

To enroll in this part-time degree completion program, you must have an associate degree or 60 college level semester credits. Even though you are an online student, you will receive the same degree as on-campus students upon graduation.

The UMass Amherst campus is a tier one institution according to US News & World Report.

 

Bachelor of Science in Marketing (University of Minnesota, Crookston)

Regional Accreditation: North Central Association of Colleges and Schools

The online Bachelor of Science in Marketing from the University of Minnesota in Crookston is designed to give you a range of career options from advertising and marketing research to retailing and internet marketing.

The degree program has a technology component because telecommunications and computer technology are vital in most companies today. At the same time, the curriculum includes traditional marketing concepts and skills.

This program requires summer terms. University of Minnesota, Crookston has an excellent reputation in terms of job placement. More than 93% of its graduates find jobs within six months of completing their degree.

According to US News & World Report, the school is a tier one institution. It ranked 50th in its category, Regional Colleges in the Midwest. Also, it was named in the top 161 “Best Midwestern Colleges” by Princeton Review from 2008-2011.

 

Bachelor of Science in Marketing (Upper Iowa University)

Regional Accreditation: North Central Association of Colleges and Schools

Upper Iowa University offers a low cost Bachelor of Science in Marketing for online learners. 120 credits are required to graduate.

This degree prepares you for graduate study or positions in a variety of industries including product development, advertising, sales, and media relations. Along with courses about marketing topics, the curriculum goes over general business concepts to give you a well-rounded business education.

Upper Iowa is a great school for members of the military. The school was named one of the top 60 military friendly schools by Military Advanced Education from 2008-2010. Also, Upper Iowa earn a Military Friendly School distinction from G.I. Jobs for 2010 and 2011.

Upper Iowa is a tier two university according to US News & World Report. The university also placed in the top five of Online Education Database’s online school rankings.

 

Bachelor of Science in Marketing Management (Western Governors University)

Regional Accreditation: Northwest Commission on Colleges and Universities

If you want a great learning experience during your online studies, enroll in Western Governors University’s Bachelor of Science in Marketing Management. Western Governors was given a Best Practices in Distance Learning award by the United States Distance Learning Association (USDLA) for its internet technology.

The university has one of the lowest tuition costs among accredited online schools.

Also, Western Governors is respected within the business world. The university sought the input of business leaders and marketing experts during the development of the program. The school’s advisory board consists of high profile companies including Google, Oracle, and Microsoft. The companies support Western Governors because it focuses on producing graduates with useful skills for the workplace.

 

Bachelor of Arts in Management – Marketing Management (Malone University)

Regional Accreditation: North Central Association of Colleges and Schools

If you are interested in the management aspect of marketing, consider enrolling at Malone University. Malone offers an online Bachelor of Arts in Management with a concentration in Marketing Management.

This program features small class sizes and an accelerated completion schedule. You can complete the degree in as little as 14 months. To gain admission, you must have a minimum of 40 semester credit hours from a regionally accredited college and five years of work experience.

The coursework in the Marketing Management concentration goes over basic marketing concepts and the decision-making process for managers. Also, the curriculum includes an overview of e-commerce. Class highlights include Business Communications, Principles of Management and Leadership, and Research and Statistical Methods.

Malone University is a tier one school in US News & World Report’s school rankings. It has received business accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is recognized by CHEA.

 

Master of Science in Marketing (Southern New Hampshire University)

Regional Accreditation: New England Association of Schools and Colleges

Southern New Hampshire University is one of our favorite online schools because of its reasonable tuition cost and commitment to high education standards. 36 hours are required to graduate.

Southern New Hampshire’s business programs are accredited by ACBSP. Also, the school is one of few American universities accredited by the prestigious European Council for Business Education (ECBE).

G.I. Jobs has named Southern New Hampshire a Military Friendly School since 2009. This distinction honors the top 15 percent of schools who are embracing military members as students.

The curriculum for this master degree in marketing covers relevant topics such as brand management, customer loyalty, and new media. Also, you will learn how to engage different audiences and develop a marketing plan.

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